Guest: Nolan Baker
Company: The Pinery Coffee Company
Role: CoFounder & Roaster • Based: Wausau, WI
Online: thepinerycoffeeco.com • @thepinerycoffeeco on Instagram
What they drink: Iced Americano!
Every door we came to, people would open up, to some extent, and share what they had. And it was really incredible. We did some legwork, but people shared their legwork with us, which is, really…if we have any modicum of success, it’s because people were willing to share.
KEY TAKEAWAYS FROM THE PODCAST
There are CoFounders! Shout out to Andrea and Daniel Tyler.
Nolan’s 1st coffee memory is tied to the smell the coffee aisle at the local grocery store.
The coffee community of Grand Rapids Michigan welcomed him in, offering up an opportunity to take the next step from drinking to learning and appreciating.
He focused his learning with Espresso Tuesdays, a meet-up group where he and other aficionados would taste and discuss espresso shots from their local cafes. Eventually, the focus turned to the other aspects of coffee, including the physical space, the hospitality experience, and the business aspects that might impact the cost of their Tuesday morning shots.
Other coffee roasters and cafes opened their arms, books, and even offered training experiences to Nolan and The Pinery team. They shared their coffee knowledge despite the fact that The Pinery Coffee Company would be a future competitor. That, to me, is what the coffee community is about.
Adding the Bellwether Series 2 Roasting machine allowed them to be more proactive in sharing stories and educating the community on the craft of coffee. Not to mention, it gave them more control over the product going out.
Nolan ponders the future next to the Bellwether Coffee roasting machine. As a manager, developing a Standard Operating Procedure (SOP) is only part of the challenge. You also need to be able to communicate your vision, and offer your team opportunities to adapt to real world cafe scenarios.
Feedback from their customers is essential to the continued growth of The Pinery in the Wausau, WI community.
The A Little Hope In Every Cup effort continues. In September The Pinery Coffee Company will be donating to The Neighbor’s Place in Marathon County to help provide food and clothing to those in need.
Bike Polo is badass. Think field hockey with a croquet mallet, but…on a bike.
IN CASE YOU MISSED IT
ROAST! INDUSTRY PARTNERS
A huge, on-going thank you to all of this show’s industry partners.
Roastar • Zumbar Coffee & Tea • Steady State Roasting • Coffee Cycle • Camp Coffee Company • Ignite Coffee Company • Ascend Coffee Roasters • Marea Coffee • Cape Horn Green Coffee • Hacea Coffee Source • Crossings Coffee • Sivitz Roasting Machines • Craft 42 Roasters • Me and My Uncle Coffee Roasters • Cozy Canine Coffee
Affiliate marketing: I don’t do a lot of affiliate marketing. I’ve agreed to promote these particular products because I use them almost daily. The original reviews were written before accepting any sort of affiliate marketing payments. If you click through using our links and end up purchasing a brewer, it will help support R!WC.
Do you want to support the show without subscribing? Help keep us caffeinated by buying us a cup of coffee. Thanks for all your support.
Coffee People: Nolan Baker, The Pinery Coffee Company