Topic: Why does the coffee industry matter to you?
Coffee Smarter Expert: Jared Hales, Co-founder of Hacea Coffee Source (Anaheim, CA)
Connect: https://haceacoffee.com/ • @haceacoffeesource
Jared Hales is the Co-Founder, Co-CEO, and Green Coffee Buyer of Hacea Coffee Source. He is also a friend of mine and Roast! West Coast. He's been a regular Coffee Smarter expert since first appearing on the podcast in March 2022 and doesn't seem to mind sharing a cup of coffee with us in real life!
It is hard not to learn when spending time with Jared. He can't help but share his passion for coffee and the coffee industry as a whole, yet he does so in a way that even I can understand.
As a green coffee importer and seller of green coffee beans, he has to see the entirety of the supply chain in a way a coffee roaster and those of us drinking it don't. Hacea Coffee Source is right in the middle of the chain between the coffee plant and the coffee drinker.
It is that unique perspective that made collaborating on a green coffee column so appealing. Over the next several months, you'll see this little corner of Roast! West Coast focused on the coffee supply chain, tasting coffee at origin, green coffee freshness, and even ethically sourcing coffee.
The Green Coffee Column will be home to one industry insider's insights on the more mysterious side of coffee.
WHY DOES THE COFFEE INDUSTRY MATTER TO YOU?
Jared explains how the coffee industry has expanded his worldview and why it matters to him. He also commits to letting me stay with him when our lease ends.
Listen to this short clip, featuring Jared Hales.
LEARN MORE FROM HACEA COFFEE SOURCE
In addition to the wealth of information available on the Hacea website, Jared and the team host coffee education classes covering introduction to home brewing, coffee roasting, cupping, and analyzing the quality of a coffee bean. If you want a more comprehensive, hands-on class, consider one at Hacea in Anaheim.
You can also download a roast log from the Hacea Coffee website menu to help you track your coffee roasting efforts. Just click the “LEARN” tab to get the file.
LEARN MORE:
Jared has been getting us Coffee Smarter for awhile now. Check out this episode from Season 4 of Roast! West Coast!
R!WC INDUSTRY PARTNERS
A huge, on-going thank you to this show’s industry partners. Click these links!
Roastar • Zumbar Coffee & Tea • First Light Coffee Whiskey • Steady State Roasting • Mostra Coffee • Coffee Cycle • Camp Coffee Company • Ignite Coffee Company • Ascend Coffee Roasters • Marea Coffee • Cape Horn Coffee Roasters • Hacea Coffee Source • Crossings Coffee • Acento Coffee Roasters • San Franciscan Coffee Roasters
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