SPONSOR ALERT
This show is sponsored by acclaimed roaster Steady State Roasting. At Steady State they roast responsibly traded coffee sourced from around the world. Order small batch roasted coffee beans on steadystateroasting.com. Use promo code OWL10 for 10% on your next coffee bean purchase!
THIS WEEKS GUEST: SIRI SIMRAN KHALSA, LOFTY COFFEE
For week 4 of the Roast! West Coast podcast I welcome Siri Simran Khalsa, Director of Coffee at Lofty Coffee in Encinitas, California to the show. Siri and I suffered through about a million technical glitches, but we made it! Siri’s passion for coffee, where it comes from, how it is made and how it helps create connections between people really shines through in this interview. I was inspired just listening to her tell her story, and while editing I even got a little melancholy thinking about the random connections that have been missed during the pandemic.
That might be the hardest puzzle piece right now. How do we continue to give our guests really amazing service and keep our team safe and make everyone feel comfortable?
• Siri Simran Khalsa, Lofty Coffee

In addition to the coffee roasting, Lofty Coffee is also an all-from-scratch bakery with cafes all over North County. Their popular limited edition seasonal West Coast Winter Blend is available now. The tasting notes include: Sugar Plumb, Cranberry, Fudge Brownie & Pecan Brittle-so…yeah…I’ll be ordering that.
COFFEE VOCABULARY
Agronomy [uh-gron-uh-mee]: the science of soil management and the production of field crops.
Agronomist: A scientist who works in the field of agriculture, and acts as the go-between for farmers and crop researchers.
Agronomists have a wide range of work, but their role is best summed up as a “crop doctor.” They are concerned with the health and well-being of crops used for food production, fuel, and land reclamation.
Thanks for reading, listening and sharing Roast! West Coast, and be sure to drink good coffee.
Listen to the show on these platforms!
APPLE PODCASTS • SPOTIFY • ANCHOR.FM • GOOGLE PODCASTS • AMAZON MUSIC • THE COAST NEWS
TUNEIN RADIO • I HEART RADIO • POCKETCASTS • BREAKER • RADIO PUBLIC • OVERCAST • YOUTUBE • STITCHER
If you’re thinking of giving coffee as a gift for the holidays, and you should because it is the best gift. Check out these discounts for online purchases to these great indie retailers.
CURRENT PROMOS for Roast! West Coast Listeners!
Ends 12/10/2020 - 15% off coffee at ZumbarCoffee.com w/ promo code: ROAST15
Ends 12/15/2020 - 10% off coffee at SteadyStateRoasting.com w/ promo code: OWL10
25% off hand-crafted jewelry from EmmieAndLil.com with promo code: Roast25