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This week the team from Marea Coffee, a primarily subscription driven service based out of Solana Beach, California join me on the Roast! West Coast podcast. Founder Grayson Adams, roaster and resident coffee expert Joe Bettinger, and their marketing lead Reyjay Solares join the show. Even Reyjay’s baby makes an appearance. For Grayson it was his first ever podcast appearance. I am humbled and honored he chose to do so on this show!
Unlike a lot of coffee roasters Marea Coffee does not have a retail shop. They sell online by the bag or subscription, and in other local shops like Seaside Market grocery in Cardiff, California. They followed in the footsteps of some of the local breweries to connect with local action sports heroes and artists to create brand awareness, and step into the online space early. As far as getting celebrity collaborators it seems it was as easy as asking them over a cup of coffee.
Marea is a Spanish word meaning “tide,” and with the impact the waves have on Southern California, and the push-pull of running a business it feels appropriate.
Joe Bettinger is also a coffee broker who has years of experience building relationships directly with coffee farmers and importing their coffees. I can’t speak to how often a broker also is involved with a single roastery, but this is the only instance I’ve come across in season one. I’m guessing it is fairly unique to Marea Coffee.
We cover a lot of ground in today’s episode, but Marea is a relatively young roastery. It feels like there will be a lot more to growth in the coming years. Their online business model will keep them nimble enough to adapt as the market changes, and as you’ll hear they really emphasize spreading the love around the entire local coffee roastery community.
ARTWORK
Check out the artwork of Skye Walker. If you live in coastal Southern California you’ve probably already seen one of his murals on a big wall somewhere in your neighborhood. Earlier this season he hooked us up with some awesome wooden stickers which we were able to send out to a few lucky subscribers.
COFFEE VOCABULARY
Bloom: The release of carbon dioxide (CO2) from ground coffee beans when water is initially poured over the coffee. You’ll see a little foam as the grinds are quickly de-gassed as water is added.
Café au lait: A café au lait is a coffee with hot milk poured into it. Au lait is French for “with milk.” Pronounced “O-Lay.”
Aged Coffee: Coffee that has been held in storage for years, sometimes deliberately, sometimes accidentally. Over time beans will reduce in acidity and increase in body.
COFFEE FOR HEALTH CARE WORKERS
We teamed up with Coffee Cycle to buy some really good coffee for local health care workers that are picking up at Coffee-Cycle in Pacific Beach. If you are a healthcare worker stop by the shop (1632 Grand Ave, San Diego, CA 92109). We got you. In hopes of keeping that going I’m offering 30% off subscriptions to a full year of Roast! West Coast’s premium content plus a copy of my fiction novella “Eli & Jane.”
Thanks for your support of this show, your own local healthcare teams and coffee roasters.
Thanks for reading, listening and sharing Roast! West Coast, and be sure to drink good coffee!
Listen to the show on these platforms!
APPLE PODCASTS • SPOTIFY • ANCHOR.FM • GOOGLE PODCASTS • AMAZON MUSIC • THE COAST NEWS
TUNEIN RADIO • I HEART RADIO • POCKETCASTS • BREAKER • RADIO PUBLIC • OVERCAST • YOUTUBE • STITCHER
If you’re thinking of giving coffee as a gift for the holidays, and you should because it is the best gift. Check out these discounts for online purchases to these great indie retailers.
CURRENT PROMOS for Roast! West Coast Listeners!
• 10% off - MostraCoffee.com with promo code: ROASTPODCAST10
• 15% off - MareaCoffee.com with promo code: ROAST
• 25% off hand-crafted jewelry from EmmieAndLil.com with promo code: Roast25
• 1st Bag of Coffee Free w/ Subscription at LibraCoffee.com w/ promo code: onewildlife
• Buy One, Get one for 25% off at www.leap.coffee on Tuesdays only w/ promo code: TUESDAY (Free Shipping on orders over $25)
I hope this e-mail finds you drinking good coffee. Follow @OneWildLife on Faceboook, Instagram and Twitter!