S4:EP7
Guest: Erin Nenow, Ascend Coffee Roasters
From: San Marcos
Instagram: @ascendroasters
Website: https://ascendroasters.com/
Erin Nenow’s goal is to spread caffeine and smiles. As Co-Owner and day-to-day operator of Old California Coffee House & Eatery in San Marcos and Founder and Head Roaster of her new endeavor, Ascend Roasters, she’s setting herself up for success on that front.
She’s taking it a step further with the new youtube channel she started to help people learn more about making coffee at home. She’s starting the channel with coffee basics so someone just getting started in coffee can follow along growing in their coffee expertise along with the channel.
For me, this interview really showcased how entrepreneurs can continue to grow. To paraphrase Erin, “Whatever is in front of you, give it your best effort. You’ll be happy with where life takes you.”
I’ve been trying to apply the motto to my own entrepreneurial efforts, and Erin has been doing so ever since she got started at Old Cal Coffee. First by expanding her own coffee skills, then by taking on management challenges, then ownership, and now launching her own brand, Ascend Roasters, with lofty ambitions.
Since we spoke a few weeks ago, she’s continued to push for growth by launching subscription offerings so you can be sure you’ll never run out of coffee at home.
FROM THE SHOW
Australians claim the flat white as the coffee drink they exported to the world. This upsets New Zealanders who claim the same. The flat white consists of either a single or double shot of espresso, topped with steamed milk, and a fine layer of velvety, micro-foam. Sometimes the micro-foam is dolloped, leaving a white dot in the center of the coffee.
ROAST! INDUSTRY PARTNERS
COFFEE JOBS: Steady State Roasting, Camp Coffee Company, and Mostra Coffee are hiring cool people for team member, barista, and social media jobs. Check out the R!WC Coffee Jobs thread here.
Congrats to Alden Hozouri and CAFÉ LaTERRE. They got an A-grade from the health department, and they have opened their second location. This time in Encinitas, California.
Follow @cafe.laterre in Instagram for updates on new opening specials.
I’ll be at Zumbar Coffee & Tea in Cardiff in a few weeks. Come tell me how much you love coffee and/or the podcast! Or why you don’t. Check the @roastwestcoast Instagram for date/time details and updates.
First Light Whiskey is now available on Barbank.com. For the launch they’re offering discounted bottles and free shipping over $50.
Beginning Tuesday March 1st, Leap Coffee will be staying open till 3:00PM daily at their Sabre Springs Cafe. The kitchen will close at 2:00pm daily Monday through Saturday, and will remain closed on Sundays, but brunch bites from @craftedculturesd will be available instead.
The Leap Escondido Roastery hours will remain the same for now (M-F 8-2, Closed on Weekends).The R!WC Industry Partners are awesome. Click these links. Drink their coffees and whiskeys. Visit their cafes. Support local coffee shops. You won’t be disappointed.
Zumbar Coffee & Tea • First Light Coffee Whiskey • Leap Coffee • Steady State Roasting • CAFÉ LaTERRE • Mostra Coffee • Cape Horn Coffee Importers • Marea Coffee • Coffee Cycle • Camp Coffee Company • Ignite Coffee Company
UPCOMING SHOWS
Hollis Swan, Declination Coffee Roasters, Soldatna, AK
Kayte Wetherington, Luckie Coffee, Poway, CA
Tyler Whitehead, Ignite Coffee Company, Oceanside, CA
LISTEN ON THESE PLATFORMS
APPLE PODCASTS • SPOTIFY • ANCHOR.FM • GOOGLE PODCASTS • AMAZON MUSIC • THE COAST NEWS • TUNEIN RADIO • I HEART RADIO • POCKETCASTS • BREAKER • RADIO PUBLIC • OVERCAST • YOUTUBE • STITCHER
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Roast! - Erin Nenow, Ascend Coffee Roasters