Topic: How your vision for your business will evolve over time.
Guest: Alden Hozouri
Title: Founder & Head Roaster at Crossings Coffee
Connect: www.crossingscoffee.com • @crossingscoffee
KEY TAKEAWAYS FROM THE PODCAST
Take a moment to consider how your entrepreneurial plan is evolving.
What steps can you take to recognize tangents and, more importantly, distinguish when said tangent is a good opportunity toward your goals or towards a new goal, or… despite the appeal of the tangent, is merely a distraction to where you want to be, big picture.
The reality is that from business plan to operating the business, it is unlikely you’ll be traveling in a straight line.
Finally, TIME is an active participant in the evolution of your business. The path shapes the vision, and at some point, you may need to actively reset the goals, the trajectory, and even your overall vision based on the changes in you, the industry, and any other changes in the course.
Which decision is the right one? Oh, how we agonize over that question despite the absence of a crystal ball or any real definitive answer. The best you can do is make decisions with the information and emotion at hand, and emotion is truly a component. Without passion, is it worth doing?
FROM THE PODCAST
As promised, the Donnie Darko trailer. An indie movie with big stars tackling time travel, mental illness, falling in love, and our interconnectedness. Despite the darkness of the trailer, this is not a horror film. I’m not a big scary movie person.
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A huge, on-going thank you to this show’s industry partners. Click these links!
Roastar • Zumbar Coffee & Tea • Steady State Roasting • Mostra Coffee • Coffee Cycle • Camp Coffee Company • Ignite Coffee Company • Ascend Coffee Roasters • Marea Coffee • Cape Horn Green Coffee • Hacea Coffee Source • Crossings Coffee • Sivitz Roasting Machines • Craft 42 Roasters • Me and My Uncle Coffee Roasters • Cozy Canine Coffee
Affiliate marketing: I don’t do a lot of affiliate marketing. This particular product, the Simply Good Coffee Brewer, is one I’ve agreed to promote because I use it almost daily. The original review was written before accepting any sort of affiliate marketing payments. If you click through using our links and end up purchasing a brewer, it will help support R!WC.
R!WC INDUSTRY PARTNERS
R!WC podcasts and newsletters continue to be free because we have some amazing industry partners and supporting listeners.
A huge, on-going thank you to this show’s industry partners. Click these links!
Roastar • Zumbar Coffee & Tea • First Light Coffee Whiskey • Steady State Roasting • Mostra Coffee • Coffee Cycle • Camp Coffee Company • Ignite Coffee Company • Ascend Coffee Roasters • Marea Coffee • Cape Horn Coffee Roasters • Hacea Coffee Source • Crossings Coffee • Acento Coffee Roasters • Sivitz Roasting Machines
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